Timbersled Redesign
Timbersled is a leader in developing the sport of snow biking. It is a track system that you can attach to your dirt bike and ride in the snow. Now riders have the ability to ride all year round.
The goal of this project was to rebrand Timbersled after it was acquired by Polaris Industries Inc. to align more with their snowmobile brand in an effort to help introduce the sport of snow biking.
ROLE
UI Design, Image production, QA
Identifying Scope
Business wanted to restructure the existing site to align closer to the Polaris products sales journey. In addition, they wanted to provide more clarity on each product to aid in the purchasing decision. I met several times with the marketing team and the previous owners and interviewed them about the product itself in order to get a better understanding of how to tell the story of the brand and systems.
Knowing that the whole site needed to be redone, we worked through the site map prioritized what pages I should tackle first. I focused on the homepage, then moved on to the model pages and any additional pages afterwards.
Design
An agency delivered the new logo and brand guidelines so I was in charge of demonstrating how that style should be applied to the site. The current site had a dark color palette and was rebranded to be lighter to match that of the current snowmobiles brand.
Before: Homepage (left), Snow bike landing page (right)
Homepage
Action packed photos, a neutral color palette and simple design layout aid in the businesses goal of increasing their customer base by appealing to new and old consumers.
New homepage
Additional Pages
Additional pages like videos, Snowcheck, events, and a sweepstakes form was also designed.
Implementation
Once approved there was a handoff process where I would walk development team through the design and answer any initial questions and any further questions that were uncovered along the way. Also was responsible for image production for each page.
Assisted in the QA process to ensure that all visual and functional expectations were met.